TruNorra Festival

A Celebration of Outstanding Community Partnerships

TruNorra Festival™

The TruNorra Festival™ is Canada’s annual gathering where impactful partnerships come to life—the signature national celebration of community impact. The festival brings to life outstanding collaborations that turn authentic investment into meaningful impact and change in communities. It blends festive energy with the depth of shared learning—creating inclusive, engaging spaces where Canadians connect around priorities that matter the most to our communities.

food pavillion selling variety of meals to patrons of Impact Canada Festival

Each year, the signature public gathering brings together businesses, nonprofits, community organizations, residents, civic leaders, and media to

  • Recognize and spotlight the year’s outstanding partnerships, including TruNorra List honorees
  • Share CStory™ narratives through live storytelling, panels, and first-person voices
  • Learn from what actually works in authentic collaboration
  • Build new connections around Canada’s shared priorities

Impact Canada 100 event in downtown Calgary showing mix of diverse professionals men and women.

Inaugural Edition: Calgary Flagship

Fall 2026 - Calgary, Alberta (Venue and exact dates TBA)

Calgary launches the inaugural TruNorra Festival in Fall 2026 because it embodies energy, diversity, innovation, and community spirit — a perfect foundation for a national tradition. Future editions will rotate to other major centres across Canada.

What to Expect

band performing on stage at Impact Canada Festival

Recognition and Awards

Join in recognizing partnerships making a difference in education, health, environment, heritage and local economies.

band performing on stage at Impact Canada Festival

Impact Storytelling

Experience rich immersive storytelling experiences through exhibits, media highlights, and first-hand accounts of impact.

interview of company executives on stage outdoors - regarding community investment - impact 100

Innovation Showcase

Discover bold and future forward initiatives, innovations and new partnerships driving sustainable communities across Canada.

companies and nonprofits networking at impact canada festival

Community Connections

Meet leaders from every sector and discover opportunities for businesses, nonprofits, and civic leaders to connect around shared goals of community impact.

Indigenous person in traditional gear performing on stage at Impact Canada Festival

Cultural Celebration

Enjoy live entertainment, food, cultural showcases, and vibrant community energy in a festival atmosphere that’s lively, family-friendly, inclusive, and unforgettable.

children and youth at a business fair interactive digital experience showing community impact of companies

Youth and Future Leaders

Young Canadians gain exposure to community impact in action on a national platform. They are inspired to shape their own agendas as leaders in their schools and communities.

Partner or Sponsor Festival
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What to Expect

Festival Highlights

  • Keynote & Discussions

  • Recognition and Awards

  • Impact Storytelling

  • Innovation Showcase

  • Community Connections

  • Entertainment & Food
  • Future Leaders

Who Festival is For

  • Businesses
  • Nonprofits and Community Organizations
  • Community Residents
  • Civic Leaders
  • Media

Why the TruNorra Festival Matters — Community Value

Businesses

  • Raise your flag as a community builder who leads by example.

  • Showcasing your community impact achievement on a national stage.
  • Build trust and strengthen relationships with the public and community partners.

  • Connect directly in real time with nonprofits, civic leaders, and other changemakers.

“Community celebration with volunteers, children and business partners.”

Nonprofit Partners

  • Spotlight your mission and programs and the partners who make them possible.

  • Network with companies seeking meaningful community investment partnerships.

  • Connect with volunteers, supporters and other community partners.

  • Align with Canada’s broader story of community impact.

“Community celebration with volunteers, children and business partners.”

Community Members

  • Meet and celebrate the partners making a difference where you live and beyond.

  • Participate in inspiring activities, conversations and cultural showcases — including family-friendly entertainment.

  • Learn and share your views on discussions that will shape future partnerships in your community and beyond.

interview of company executives on stage outdoors - regarding community investment

Media /Civic Leaders

  • Access opportunities to amplify strong partnerships that are making a difference.

  • Access rich news and storytelling opportunities in a celebratory community atmosphere.

  • Take a front-row seat to the companies and community organizations driving change across Canada.

Inspiring the Next Generation of Leaders

TruNorra Festival is driven by a firm commitment to the future. By investing today in education, community initiatives, and opportunities, companies help lay the foundation for tomorrow’s leaders. Furthermore, the Festival showcases real-difference work as a living classroom for young Canadians—offering examples of leadership, innovation, and responsibility in action. For students, youth groups, and emerging professionals, the Festival becomes more than an event; it becomes a spark of inspiration, a chance to meet role models and see firsthand the power they hold as young Canadians to shape Canada’s future.

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