About TruNorra

Keeping Canadians informed about community investment partnerships impacting our communities

The TruNorra Platform is Canada’s independent, national platform for discovering, informing and understanding community investment that works, and the people, organizations and partnerships that make it happen. As an editorially led platform, TruNorra examines how community partnerships across Canada are shaping real-world impact — through the voices, relationships, and lived experiences behind the work.

“What does community impact actually look like on the ground — who are the players shaping it together and how are they making change happen?”

This question anchors and drives TruNorra’s Mission

Evidence and Community Lens

Our work is driven by the community lens and evidence. We cover a full range of community investment priorities from education and health to environmental sustainability. TruNorra helps Canadians understand, engage and ask questions about the role of community investment in building a better Canada and how it can be strengthened. Contact us to learn more about our work.

“Business and community leaders collaborating for national impact under Impact Canada 100”

We Educate and Inform, We Don’t Do Corporate PR

The TruNorra Platform is intentionally educative and informative. It is not a traditional PR or corporate recognition program. Our mission is to educate and inform, enhance visibility, sustain momentum and incent action. We contribute to strengthening the community impact ecosystem by convening companies, local nonprofits and community partners to learn, share stories of impact and celebrate milestones and achievements.

TruNorra at a Glance

Advisory panel/jury: A roundtable of diverse professionals thoughtfully reviewing nominations, with documents, charts, and laptops — symbolizing fairness and credibility.

  • Organization: Startup Business With Social Mission

  • Focus: Community partnerships shaping impact on the ground

  • Approach: Editorially-led, evidence-informed, community-aware

  • Flagship Platform: CStory: The Community Story of Business

  • Geographical Focus: Canada

TruNorra in Canada's Community Impact Space

We’re not alone. TruNorra’s work is situated in a space anchored by established leaders who have long contributed to building strong foundations for community investment leadership in Canada. We recognize and leverage their pioneering and leading role in this space:

Caring Companies Network (By Imagine Canada)

The Caring Companies network (Prism) challenges companies to invest a benchmark 1% of their pre-tax profits in community causes.

Canadian Business for Social Responsibility (CBSR)

CBSR is a membership association co-creating a sustainable, equitable future while championing environmentally and socially responsible operations.

LBG Canada Network (formerly London Business Group)

Facilitated by SiMPACT, LBG  Canada is home to the recognized global standard
for managing, measuring, and reporting community investment. 

ImpactBrands Canada

ImpactBrands Canada pioneered community impact publicity as a specialized field to strengthen the ecosystem.

Niskā | Impact Canada 100

Niskā’s advances transparent, open-access information on corporate community investment and leadership in Canada.

TruNorra Canada

TruNorra is an independent editorially led platform telling  authentic community impact partnership stories and providing insightful commentary.

Disclaimer: The Logos provided here are for informational and brand distinction purposes only, and are registered Trademarks and/or Trustmarks of their respective owners. No claims of relationships with these organizations are implied.